Privacy Policy

PLEASE READ THIS PRIVACY POLICY CAREFULLY AND IN ITS ENTIRETY BEFORE USING www.elevatesportpsychology.com or www.drlonniesarnell@gmail.com  (HEREINAFTER REFERRED TO AS THE “SITE”). 

This Privacy Policy is here to better serve those who are concerned with how their information is used online. The following describes what type of information we collect, what it’s used for, and the measures we take to protect it.

IMPORTANT NOTE: By using the Site and/or purchasing, viewing, downloading, or otherwise signing up to receive Elevate Sport Psychology, PLLC’s emails, courses, services, guides, worksheets, workbooks, website materials, digital downloads, memberships, communities, etc., (hereinafter collectively referred to as the “Site, Courses, Services, and/or Products”), you voluntarily agree to be bound by this Privacy Policy. 

Please note that this Website Privacy Policy is different from our Notice of Privacy Practices. The Notice of Privacy Practices explains how we use and disclose Protected Health Information. 

If you have any questions about this Privacy Policy, please contact Lonnie Sarnell at drsarnell@gmail.com 

If you do not agree with the terms of this Privacy Policy, do not use or browse the Site. 

 

1. Definitions

“Company”, “We”, “I”, “Our”, or “Us” means Elevate Sport Psychology, PLLC, www.elevatesportpsychology.com, and www.drlonniesarnell.com

 

“Content” means any and all written, visual, video, or audio information contained on the Site, including, but not limited to, any and all emails received from Lonnie Sarnell, Elevate Sport Psychology, PLLC, or www.elevatesportpsychology.com and www.drlonniesarnell.com, and any and all written or downloadable material purchased, viewed, or otherwise offered on www.elevatesportpsychology.com and www.drlonniesarnell.com, such as courses, graphics, videos, audio files, worksheets, information, and materials.

“Personal Information” means information that can be used on its own or in conjunction with other information to identify, contact, or locate a person, or to identify an individual in context. For example, personal information includes, among other things, your name, address, email address, telephone number, credit card information, site behavior, etc.

“Site, Courses, Services, and/or Products” means www.elevatesportpsychology.com and www.drlonniesarnell.com’s content, email list, social media posts, blog posts, courses, services, guides, forms, worksheets, workbooks, website materials, webinars, workshops, digital downloads, and memberships available on the Site.

“Site” means www.elevatesportpsychology.com and www.drlonniesarnell.com and any and all of the Company’s associated pages, tabs, landing pages, forms, or sub-pages.

“You” or “Your” means the user, customer, or viewer of the Site.

Company Statement:

The Site and its Content are owned by Elevate Sport Psychology, PLLC.

Elevate Sport Psychology, PLLC is committed to protecting your Personal Information. We will only collect or use your Personal Information in accordance with the Privacy Policy herein.

What kind of Personal Information do we collect?

Personal Information You Provide: 

When using the Site, and in filling out forms, purchasing products, providing comments, or contacting us, you may be asked to enter your name, email address, website address, mailing address, billing address, payment or credit card information. We use this information to deliver the product purchased, or information requested, to improve the performance and applicability of the Site, and to provide you with educational content, newsletters, promotions, and special offers. 

Personal Information Automatically Collected:

Through use of the Site, the Company may use data collection technology, such as Google Analytics, (hereinafter referred to as the “Data Collection Companies”) to collect information related to your use of the Site. Generally speaking, this includes information about your geographic location and Site behavior. The Data Collection Companies also provide us with information about what type of device or software you use, your IP address (with location information), and whether you view the Site on mobile, tablet, or desktop.

We collect this information for statistical purposes only and to improve the viewer experience.

What if the Personal Information we have about you is incorrect or you want to update it?

If the Personal Information we have collected about you is incorrect or incomplete in any way, or you would like to update what we have, please contact Lonnie Sarnell at drsarnell@gmail.com. We will make the appropriate corrections when notified, as long as the corrections requested to be made are not incorrect or fraudulent in any way.

When do we collect Personal Information?

We collect Personal Information from you when you purchase, order, or sign up on and for the Site, Courses, Services, and Products, download our free resources, subscribe to our email list, fill out a form, browse the Site, view Content, make purchases, enter any of your Personal Information on the Site, and filling out any form on this website. If you're just viewing the Site, you won't be required to provide personal information to browse.

 

If you're outside of the EU: if you sign-up to receive any freebies, downloads, webinars, recordings, courses, or services from the Company, or purchase any products or services from us, you will automatically be added to our email list to receive free email messages from us. You can unsubscribe at any time by clicking "UNSUBSCRIBE" at the bottom of each email. If you have any questions, or difficulty unsubscribing from those emails, email Lonnie Sarnell at drsarnell@gmail.com to be unsubscribed from future messages.

If you're IN the EU: if you sign-up to receive any freebies, downloads, webinars, recordings, courses, or services from the Company, or purchase any products or services from us, you will only be added to our email list to receive free email messages from us if you affirmatively consent to receiving such messages. You can unsubscribe at any time by clicking "UNSUBSCRIBE" at the bottom of each email. If you have any questions, or difficulty unsubscribing from those emails, email Lonnie Sarnell at drsarnell@gmail.com to be unsubscribed from future messages.

How do we use your Personal Information?

When using the Site, Courses, Services, and/or Products, we may use the Personal Information we collect from you when you register, make a purchase, sign up for our email list, respond to a marketing communication (typically by email), browse the Site, or use certain other Site features in the following ways:

  • To allow us to better serve you in response to your customer service requests.

  • To quickly process your transactions on and for the Site, Courses, Services, and/or Products.

  • To send periodic emails regarding the Site, Courses, Services, and/or Products.

2. Do we share your Personal Information with anyone?

In general, we do not sell, trade, or otherwise transfer to outside (third) parties your Personal Information for marketing or advertising purposes, except for the following purposes:

We can share your data in order to comply with an investigation, law enforcement inquiry, government entities, courts, or other third parties as required or allowed by applicable law, such as for legal and/or safety purposes.

We share your data with third-party service providers that provide products, tools, platforms or services to us, such as email-list building, website management, customer service, account maintenance, and performing other activities and services related to the management and running of our company.

Mailing list data is stored by Square Space or Mail Chimp. You may find their privacy notice link here: https://www.squarespace.com/privacy or https://mailchimp.com/legal/ 

When you buy something on this website, we collect personal information from you to fulfill the order. We may collect information like your:

  • Billing and shipping address

  • Details relating to your purchase 

  • Email address

  • Name

  • Phone number

  • We share this information with Squarespace, our online store hosting provider, so that they can provide website services to us.

  • Our payment processor(s) Stripe, will also collect payment information from you. You can read their privacy policy at https://stripe.com/privacy

  • As you go through checkout, this site may auto-complete your shipping and billing address by sharing what you type with the Google Places API and returning suggestions to you to improve your checkout experience.

When you subscribe and purchase a membership on this website, we collect personal information from you to enable your member sites access. We may collect information like your:

  • Billing and shipping address

  • Details relating to your subscription

  • Email address

  • Name

  • Phone number

We share this information with Squarespace, our website hosting provider, so that they can provide exclusive member site hosting services to us.

As you go through checkout, this site may auto-complete your shipping and billing address by sharing what you type with the Google Places API and returning suggestions to you to improve your checkout experience.


When you make a purchase from us on this website, we use Squarespace Payments as our payment solution. Squarespace Payments is a fully integrated, native payment solution provided to us by our online store service provider Squarespace. Squarespace Payments makes use of the following third party service providers which will also receive your personal information and process it in accordance with their privacy policies:

This website uses cookies and similar technologies, which are small files or pieces of text that download to a device when a visitor accesses a website or app. For information about viewing the cookies dropped on your device, visit The cookies Squarespace uses.


This website serves font files from and renders fonts using Google Fonts and Adobe Fonts. To properly display this site to you, these third parties may receive personal information about you, including:

  • Information about your browser, network, or device

  • Information about this site and the page you’re viewing on it

  • Your IP address

This website includes share buttons which enable you to share pages or other content from this site to the following third party services: [LIST SERVICES]. If you click a share button, these third parties may receive your personal data, including:

  • Information about your browser, network and device

  • Details about the web page or content you shared or proposed to share

  • Your IP address

 

We may disclose your Personal Information to our subsidiaries, contractors, subcontractors, assigns, affiliates or successors in interest when necessary to carry out our business functions. This may include website hosting partners and other parties who assist us in operating our website, email service, conducting our business, or serving our users, so long as those parties agree to keep this information confidential. 

Customer accounts

If you create a customer account on this website, we collect personal information to improve our checkout experience and customer service.

This information may include your:

  • Billing and shipping address(es)

  • Details about your orders 

  • Email address

  • Name

  • Phone number

We share this information with Squarespace, our website hosting provider, so they can provide website services to us.

Non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses. If you make your personal information available to third parties through our Site, Courses, Services, and/or Products, Elevate Sport Psychology, PLLC is not responsible for any unauthorized use by that third party.

How do we protect your Personal Information?

We aim to make your visit to our Site as safe as possible. The Site uses commercially acceptable methods of security protection to protect your information. The Site is scanned for security breaches using, for example, malware removal software.

 

We also use a SSL certificate and never transmit your credit card information by email.

Your Personal Information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the Personal Information confidential. By viewing, using, or purchasing on or from the Site, Courses, Services, and/or Products, you acknowledge that Elevate Sport Psychology, PLLC and its staff and independent contractors may access your Personal Information.

We implement a variety of security measures when a user places an order to maintain the safety of your Personal Information. All transactions are processed through a gateway provider and are not stored or processed on our servers.

3. Third-Party Links:

Occasionally, at our discretion, we may include or offer third-party products, services, or links to articles/blogs/sites on our Site. These third-party sites may or may not have separate and independent privacy policies. We, therefore, have no responsibility or liability for the content and activities of these linked sites and/or their privacy policy (or lack thereof). Nonetheless, we seek to protect the integrity of our Site and welcome any feedback about any issues you experience with linked-to sites by emailing us at drsarnell@gmail.com. 

 

4. Password Privacy:

While using the Site, Courses, Services, and/or Products, you may create a username and/or password for login. It is your responsibility to keep the username and password safe. You are also responsible for any actions which occur through the use of your username/password, whether completed by you directly or through the use of your account. You shall notify us immediately by email at drsarnell@gmail.com of any unauthorized use of your login information or any other security breach. Please log out at the end of each session to prevent any unauthorized use of your account or login information.  

 

You may not share your username/password or login information with anyone other than yourself. We are not responsible or liable for any loss or damages as a result of your failure to protect your login information or your unauthorized sharing of same.

 

5. Google Ads & Analytics:

Google's advertising requirements can be summed up by Google's Advertising Principles. They are put in place to provide a positive experience for you. We are not currently using Google Ads on the Site, although this may change in the future.

 

We have implemented the following through Google Analytics: Demographics and Interests Reporting. 

 

We, along with third-party vendors such as Google use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to compile data regarding user interactions with ad impressions and other ad service functions as they relate to our website.

 

To Opt-Out of Google Ads: You can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt-out by visiting the Network Advertising Initiative Opt-Out page or by using the Google Analytics Opt-Out Browser add-on.

 

6. California Online Privacy Protection Act (“CalOPPA”):

CalOPPA stretches well beyond California to require any person or company that operates websites collecting Personal Information from California viewers/consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals or companies with whom it is being shared. Read more about CalOPPA here.

 

Pursuant to CalOPPA, we agree to the following:

 

    -Users can visit our site anonymously. 

    -There is a link to this Privacy Policy on the footer of the website.

    -Our Privacy Policy link does include the word 'Privacy' and can easily be found on the page specified above. It is titled "Privacy Policy" very clearly.

 

You will be notified of any Privacy Policy changes on our Privacy Policy Page (see bottom “Updated On” date).

 

7. Children’s Online Privacy Protection Act (“COPPA”):

We do not specifically market to children under the age of 13. Please STOP and do not use, view, purchase, or otherwise browse the Site, Courses, Services, or Products if you are under 13 years old. If you’re younger than 13, you are not permitted to enter any Personal Information on this Site.

If you are a parent and you believe your child under the age of 13 has provided us with Personal Information, please contact us immediately to have it removed by emailing us at drsarnell@gmail.com. 

8. Fair Information Practices:

In order to comply with Fair Information Practices we will take the following responsive action, should a data breach occur:

We will notify you via e-mail within 10 business days of any known breach.

 

9. CAN-SPAM Act of 2003:

The CAN-SPAM Act is a U.S. law which establishes rules for commercial email messages, gives you the right to stop certain commercial emails from being sent to you, and outlines certain penalties for commercial entities or persons who violate the law.

 

We collect your email address and name so we can:

 

Send information, respond to inquiries, and/or other requests or questions.

Process orders and to send information and updates pertaining to orders of a course, product, or service.

Send you additional information related to your course, product and/or service.

Market to our mailing list or continue to send emails to you after the original transaction has occurred.

Email you a newsletter with free information and advertising certain Products, Services, and/or Courses we offer.

 

In accordance with the CAN-SPAM Act, we agree to the following:

 

    -We will not use false or misleading subjects or email addresses.

    -We will identify the email message as an advertisement in some reasonable way.

    -We will include our business mailing address and/or physical address in our emails.

    -We will monitor third-party email marketing services for compliance. We use Mail Chimp and Square Space.

    -We will honor opt-out/unsubscribe requests quickly.

    -We will allow users to unsubscribe by using the appropriate link at the bottom of each email.

 

TO UNSUBSCRIBE: 

If at any time you would like to unsubscribe from receiving future emails, you can email us at drsarnell@gmail.com or follow the instructions at the bottom of any email you receive from us and we will promptly remove you from future correspondence(s). However, unsubscribing from one list or set of emails may not unsubscribe you from receiving ALL future emails from us. If you experience any problems unsubscribing, please email Lonnie Sarnell at drsarnell@gmail.comand we will promptly handle your removal.

 Abandoned Cart Emails:

You’ll receive an automated email within 24 hours after you abandon your shopping cart, if all of the following occur:

  • You enter your email address at checkout, or are logged into your customer account.

  • You add a product which is in stock to your shopping cart.

  • You close your browser or leave this website without completing your purchase.

  • You can unsubscribe from these messages at the bottom of the email.

The email will link back to this website, where you can pick up where you left off and complete your purchase.

Order and account emails


We may email you with messages about your order or account activity. For example, we may email you to tell you that:

  • You’ve created a customer account

  • Your customer account password has been reset or updated

  • You’ve made a purchase

  • Your order has shipped


It’s not possible to unsubscribe from these messages.

We share your contact information with Squarespace, our website hosting provider, so they can send these emails to you on our behalf.

10. Your General Data Protection Regulation ("GDPR") Rights

If you are located within the European Union ("EU"), you are entitled to certain rights under the GDPR. You have the right to:

 

    -Know how long we'll keep your information. We'll keep your personal information until the earlier of: (1) you either ask us to delete your information or (2) the Company decides it no longer needs the data and the cost of retaining it outweighs the value to keeping it.

    -Access, rectify or erase your personal information.

    -Withdraw your consent to the Company's processing of your data, which shall have no effect on the lawfulness of the processing of your personal information prior to your withdrawal.

    -Lodge a complaint with a supervisory authority that has jurisdiction over GDPR issues.

    -Provide only your personal information which is reasonably required to enter into a contract with us. The Company will not ask for your consent to provide unnecessary personal information on the condition of entering into a contractual relationship with the Company.

 

Contacting Us:

If there are any questions regarding this Privacy Policy, you may contact us using the following information:

 

Elevate Sport Psychology, PLLC

Website: www.elevatesportpsychology.com and www.drlonniesarnell.com

Email: drsarnell@gmail.com

Last Updated: 1/22/2024